Arun Kumar Jaiswal
27/3b Jugal Kishor Das Lane
Kolkata - West Bengal - 700006 India
Phone: 9836130393
Email: arunwebin@yahoo.com
Search Engine Marketing Director & Internet Strategist
Seasoned, creative, strategic and passionate Internet search marketing leader with more than Ten years of experience increasing visibility, profitability and performance for diverse organizations ranging from SMBs in the retail ecommerce sector, travel, entertainment, automotive, education and to large multinational organizations - one of the premier financial services firms in the world.
Core Strengths
Search Engine Marketing |
Search Engine Optimization |
Website Development |
Paid Search |
Social Media Marketing |
Paid Inclusion |
Web Analytics |
Multivariate Testing |
Affiliate Marketing |
Banner Display Marketing |
Rich Media and Video Marketing |
eMail Marketing |
- Expertise in directing large scope, multi-million dollar budget campaigns from conception to execution
- Vast expertise in online marketing extending across many industries
- Able to use the Internet to generate leads
- Strategic, analytical, achiever and visionary
- Experience succeeding in both small and large teams
- Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments
- Solid technical skills, and strong verbal and written communication skills
Professional Experience
Search Engine Marketing Manager & Affiliate Marketing Manager
2009 to Present
www.informiv.com / www.xponsewebs.com
- SEO and PPC Head
- Direct Search Engine Marketing and traffic/site analysis
Search Engine Marketing Manager & Affiliate Marketing Manager
2008
www.limtexinfotech.com
- Direct Search Engine Marketing and traffic/site analysis
- Established forecasts and performed in-depth quantitative analyses of search marketing results
- Lead and develop Internet marketing activities for: Google AdWords, Microsoft Adcenter, Yahoo Search Marketing, Yahoo Search Submit Pro, Ask, Bankrate, Informa, Banner Display, and Affiliate
- Liaise with all lines of business stake holders, including executive management, serving as subject matter expert for Search Marketing and Multivariate testing
- Direct landing page optimization through use of multivariate testing and audience segmentation
- Interactive strategy, development, maintenance & implementation
- Vendor management
Director of Search Engine Marketing and Search Engine Optimization
2007 - 2008
www.brandmantra.net
- Developed internet search marketing strategies that included Feed Optimization, Social Media, and use of pay-per-click advertising (Google AdWords, Yahoo Search Marketing, MSN Adcenter, and Ask) for 25 companies spanning from Business to Business, Travel, Retail eCommerce, Lead Generation, Television, Education, and Advertising
- Developed client onsite search engine optimization that included website development, and strategy
- Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Wikipedia, and YouTube.
- Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis
- Coordinated with clients to Establish forecasts, baselines, success metrics
- Performed in-depth quantitative analyses of client search marketing results and reported analysis to clients
Internet Marketing Manager
2005 - 2007
www.xponse.com
- Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.
- Developed internet marketing plans that included use of pay-per-click advertising, search engine optimization and email campaigns
- Managed web analytics for identifying opportunities to increase website efficiencies
Internet Marketing Manager
1998 - 2004
www.123greetings.com
- Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.
- Developed internet marketing plans that included use of pay-per-click advertising, search engine optimization and email campaigns
- Managed web analytics for identifying opportunities to increase website efficiencies
Technical Skills
- Multivariate Testing
- Website Usability
- Web Analytics (WebTrends, Omniture, Urchin 5, Web Position Gold, Google Analytics, Search Bid Management Utilities)
- Search Engine Optimization (SE0)
- Pay Per Click (PPC) / Search Engine Marketing
- Paid Placement / Feed Optimization
- SQL, Visual Basic 6.0, C++, CSS, HTML, Java Script, PHP, ASP, XML, .NET
- Dreamweaver, Fireworks, Adobe Acrobat Professional
- MS Office (Excel & Pivot Tables, Access, Visio, Project, Word, Publisher, FrontPage, Outlook and PowerPoint)
- MS Windows XP, Vista, MS Server 2000, Linux
Certified Google Adwrod Consultant By Google – www.google.com
Google Advertising Professional Exam – (Test Results)
Name |
Arun kr. jaiswal |
Company |
SEOguruINDIA |
Mailing Address |
27/3b, Jugal Kishor Das Lane
Kolkata, WB, 700006
India |
Email Address |
admin@seoguruindia.org |
Student # |
748-842-3688 |
Prometric Testing ID |
PR0617937 |
Test Registration ID |
GGL-22759647 |
Title |
Google Advertising Professionals Exam |
Started |
2/9/2008 10:33:51 AM (GMT-7:00) |
Ended |
2/9/2008 12:03:54 PM (GMT-7:00) |
Passing Score |
75% |
Your Score |
Fail (67.5%) |
Candidate Online Help Resources |
Item Feedback |
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|
Max Score |
 100%
|
Passing Score |
 75%
|
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Your Score |
 67.5%
|
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The Main Highlights of Advertising Professionals Exam
Total 117 Question to Be Answered
Answered Method are Optional, Selected and Calculation Based.
Total Time Duration 1 hour 30 minute (1.30 hr.)
Only 1.3 minute to solve One Question ( Read, Understand AND Answer)
© 2008 - Google Advertising Professional Exam\
Certified Google Adwrod Consultant By Odesk – www.odex.com
Certified SEO [Search Engine Optimization] consultant By Odesk – www.odex.com
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