PPC Campaign (Elance AND Other Client Project and their Feedback)

PAY PER CLICK (PPC) CAMPAIGN

Pay Per Click campaign is an excellent tool for hosting new websites. This campaign helps new websites earn tremendous revenue within a short span of time as it exponentially increases visitor traffic. This also helps to market the new website quickly. Pay-per-click is a completely controllable, pay-for-performance method of online advertising in search engines and directories such as Google, Yahoo!, MSN and others.

Services Offered by SEOguruINDIA are:

• We do a keyword research and find out the best and most appropriate keywords which are best suited to the theme of your website.
• We can create and use at least top 100 keywords as per your website advertisement so as to make sure that whenever a searcher types in any keyword relating to your ad topic, your website is definitely featured.
• We create appropriate and excellent Title Descriptions for advertisement campaigns.
• We keep on monitoring advertisement campaigns on a daily basis and change the ad campaigns and the keywords whenever required so as to increase the Click Through Ratio (CTR) and Return On Investment (ROI).
• We create and send weekly reports on the position of CTR and ROI.

Benefits of PPC:

1. If you have a brand new site with little or no visibility and no link popularity, the pay engines are certainly a way to get started fast while you wait for your standard search engine marketing efforts to kick in and take effect.
2. Pay-per-click engines are ideal for holiday promotions, special sales, or to jump start slow engine traffic.
3. With the pay engines, you have instant visibility in whichever search engines display those results. Your site will get listed in the 1st page under the 'Sponsored Links' column.
4. You choose your rankings, depending on how deep your pocket is.
5. If some of your keywords are not performing, you can choose others.
6. You only pay for clicks to your site, so you can target your traffic by the keywords you choose. You do not have to pay for just an impression of your site to audiences.
7. With regular optimization efforts, it's sometimes difficult to achieve top rankings if you're in a highly competitive field. With the pay engines, you pay for your rankings, and VOILA! You're there!
8. Purchasing keywords is certainly easier and less time consuming than optimizing your pages.
9. With regular engines, when algorithms (or ranking criteria) change, you can find yourself booted out of your top spot. With the pay engines, as long as you're willing to hand out the cash, you'll be on top.
10. You can target your audience based on the keywords you choose. Most websites have multiple target audiences, so pay-per-click keywords are a way to reach each of those target audiences.
11. Pay-per-click is generally less expensive than traditional advertising media.
12. With pay-per-click engines, you don't have to worry about design strategies that could mean death to a website otherwise.

Difference between Pay-Per-Click (PPC) and Search Engine Optimization (SEO):

PPC is also called CPC which stand for Pay Per Click and Cost Per Click advertising, respectively. In other words, you pay each time someone clicks on your link.

The second term, SEO stands for Search Engine Optimization. SEO is the process of building a website such that it is search engine friendly. A search engine friendly website means it follows all the guidelines laid down by Google. Only then can Google find your site and search for competitive and popular keywords and or keyword phrases included in your website. Also, it will determine when it will show your URL to prospective web surfers based on your keywords. There are many other search engines but Google is probably the most widely accepted and followed at present. So, websites to be optimized usually follow the policies laid down by Google.

How do Pay-Per-Click Search Engines work?

With pay-per-click tools/search engines, you bid on keywords that describe your business, your products, or your target audience. Then, you are charged your bid price every time someone clicks on your ad, which is displayed when a visitor types in the keyword you have bid for, into the search box at a search engine.

One of the ways to boost traffic to your Web site is to purchase keywords from one of the pay-per-click search engines or directories. Whoever is willing to pay the most for the keyword or keyword phrase will be at the top of the rankings. These ads or websites are displayed on the right hand side column of the result page and are grouped under the name 'Sponsored Links'.

However, PPC search engine strategies come with their own share of problems. Monitoring all your bids and watching for what is known as "bid gaps" can be time consuming, especially if you're using multiple PPC engines.

So what is a "bid gap" and why should you care?

Let us say you have made a bid of 0.25 for the phrase "website design," and this bid has gotten you the 3rd position on a certain PPC search engine. A bid of 0.30 has the 2nd position and a bid of 0.34 holds the top spot. One fine day the guys in the 1st and 2nd spots drop out for some reason or another (this happens all the time), and you now move to the 1st position with your bid of 0.25. So far, so good. Now here comes the twist.

The 2nd spot now has a bid of only0.15. That means you could hold the 1st spot for only 0.16 per click. But you are overpaying for your position, and unless you check your positions daily, you'll end up paying more than you have to, for each and every click.

Now, let us take the example of Adword, the PPC tool for Google. The average bid of the market is charged to the company having its website in top position even if the bid made by that company is higher than the average bid. But in the case of Overture, which is the PPC tool for Yahoo, whatever is the bid made by the company having its website at top position is charged to it and if some other company gives a higher bid, its website is placed on top of the previous company's website, i.e., in the top position.